Agencies Take Experiential Marketing on the Road

A post on eConsultancy.com spotlights “10 very cool examples of Experiential Marketing” and features one of the best descriptions of what it can do for marketers:

“The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.”

Here’s another very cool example from North America that reflects how mobile programs help brands engage consumers and stay top-of-mind.

What: VIP Car Service for leading automaker

The agency wanted to provide premium transportation for VIP guests and executives in conjunction with the automaker client’s sponsorship of DesignMiami/ from December 2 – 6, 2015. A WeDriveU client since 2007, the automaker has a long history of supporting this forum for the international art and design scene – one that attracts luxury brands.

WeDriveU managed the VIP Car Service for the nine-day program, serving as brand ambassadors. The team orchestrated transportation within Miami Beach and downtown to VIP events, art galleries, design districts, hotels and dinner and entertainment venues.

WeDriveU’s onsite management involved 30 professional WeDriveU drivers and experienced managers staffing the VIP concierge desk and overseeing the pickup/dropoff area, dispatching and fleet management.

• Managed fleet of 28 luxury sedans, including shuttles and dedicated drivers/cars for VIPs, plus services like storage, vehicle detailing and security
• WeDriveU’s concierge team greeted attendees at the VIP Fleet Podium, booked walk-up shuttle reservations and recommended hotels, restaurants and entertainment
• Other VIP services included flight manifest management and airport meet/greets

The event website highlights the strategic importance of the program, adding the “…VIP car service that has become an integral part of the week.”

Interested in taking your marketing campaign “on the road”? Outsource your program to a partner who will make your transportation logistics shine. Learn more about our Experiential Marketing services or contact us to discuss your marketing goals.

Image: WeDriveU, Inc.