Senior Vice President, Marketing, Communications & Community Engagement
Joanna leads Marketing, Communications and Community for WeDriveU, overseeing brand strategy, thought leadership, demand generation, employee engagement and community programs. She has over 25 years of experience building high-growth brands. She previously served as Vice President, North America Marketing for the company’s Shuttle. Transit and School divisions following Mobico Group’s acquisition of WeDriveU. Joanna is on Mobico’s Global Sustainability Steering Group and is executive sponsor and a founding steering committee member for its Women’s Inspiration Network employee resource group. She serves on the North America Transit Alliance (NATA) Management Committee, Chairs its Communications Committee, is former Chair and founder of the Shuttle Council for the Association for Commuter Transportation (ACT), and is a member of APTA and IPMI. Joanna was honored among the Top 50 Women Leaders of Raleigh, NC in 2025 by leadership organization Women We Admire. Prior to WeDriveU, Joanna consulted for B2B and B2C clients and held marketing communications, media and analyst relations roles at private and public Silicon Valley technology companies including Zaplet, Hyperion and Arbor Software. She holds a Bachelor of Science in Business Administration (Management) from San Diego State University.
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